Ethos

Ethos : is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. The Greeks also used this word to refer to the power of music to influence its hearer's emotions, behaviors, and even morals.

This picture is ethos because; it’s encouraging the community to purchase vitamin water. Vitamin water has recently used one of the world top athletes, Kobe Bryant in order to help probe that their product really works. Kobe’s muscular physique and physical activity proves to the viewer that Vitamin Water is healthy enough to keep such an athlete in great physical shape.  Along with their reputation, Vitamin Water makes sure that viewers know both their logo and slogans used in this powerful advertisement.